Listening Mind Intent Finder

arafatrahman87

Agencies in each selected field must participate in a round table with client companies to coordinate the progress of the entire digital marketing campaign, which is carried out once a week or once every two weeks, and to improve efficiency. 9. Rather than evaluating after execution in the manner of an advertising campaign, all participating agencies share marketing performance dashboards in real time and conduct marketing operations in an agile manner through constant consultation and implementation to continuously improve marketing performance. . If we work like this, the first thing the customer company must do will be keyword and intent research to understand consumers' wants and needs. If the client company does not have this kind of research ability, at least the agency in charge of marketing should conduct this type of research directly and coordinate the overall round table.


What are Keywords & Intents? Keywords are data that contain the desires, needs, Indonesia Phone Numberconcerns, and problems of all consumers that arise from various moments in their lives. For this reason, keywords are essential data that contain the fundamental target of all businesses. Keywords are what consumers use whenever they search for information in any purchase journey. For example, there are search keywords that can estimate a consumer's specific situation, such as “What I need when going to Bangkok, Thailand at the end of July,” while there are search keywords that can estimate a consumer's specific situation, such as “coffee,” or whether they are looking for a delicious coffee shop or researching what coffee is. There are also search keywords for which it is not clear what they are for.



It is often difficult to clearly specify the search intent for single-word keywords like this. However, in the case of search keywords of two or more words, there is usually a final 'keyword referring to the object' you want to purchase and an 'intent keyword' that contains a signal that shows the purpose of why you are trying to search. Using tools such as , you can easily collect various keywords that consumers enter into search engines and group keywords based on the 'target keyword' and 'intent keyword' contained in the words, providing detailed information on the interests of potential customers. You will be able to understand. As shown in the picture below, you can see that various keywords related to carcinogens are being searched along with the target keyword “sanitary napkin”.