Not only do users see your video

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That’s because it allows you to see exactly what terms your target audience searches for, and create content based on that. Keyword research is the hidden key to creating content that appeals to your target audience. Focus on long-tail keywords: There are two kinds of keywords that you’ll find when you perform keyword research — long-tail terms and short-tail terms. Long-tail keywords are detailed key phrases unique to specific niches. Short-tail keywords are extremely general. Your target audience is typically more interested in content that targets long-tail terms since they’re more detailed. You’ll also find more success with long-tail keywords since they spur more conversions.

When users click on your longtail-targeted info, they’re more likely Mobile Phone Number Library ready to buy instead of just peruse. That’s because when users search long-tail keywords, they have a very specific idea of what they want, and they’re ready to make a purchase. Long-tail keyword searches typically indicate the end stages of a buyer journey which is why they are great for signaling a potential purchase. Include a video: The popularity of video has skyrocketed in recent years and continues to grow. When you include a video in your website content, you’ll be able to double-dip on social media by posting your video natively, and then also providing the link to your website page that hosts the video.



On their social feed, but to learn more, they’ll be encouraged to click the link to your website where they can learn more about the topic. Step 4. Create a content calendar and get sharing! Creating a content calendar helps you stay on track when it comes to social content. When your account goes silent for a while, users are less likely to trust you and your brand. A dry spell on your account might make your brand seem lazy, or too busy to handle your social accounts.