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To try to increase the engagement rate that these people deliver to them organically, it is also necessary to look for ways to reach new people to consume content.
We have to work with our internal base, but at the same time we have to go after people to always be popular in our funnel, so that this trend keeps spinning in a certain way and interrogations need to be approached, thinking about strategies for when the ball of these two types is for us to work on.
So, for us to start doing this, we have to start by creating audiences, right? We have to rcs data middle east within our campaigns who is an audience that knows me and who wants an audience or who has never heard of me, and we are going to do that.
I already have a profile here so I can show you that we need to separate these audiences here into three main networks. So we need the people who engaged with a profile, that is, all the people.
That somehow will interact or already visit, already save some message and make a general overview of people who have already been there, already know your brand, already know you in some way, already seen an advertisement, something along those lines.
So we need to work with these people, we need to be here, the people who sent messages here are the people who I consider to be on their hottest days.
People who have a higher level of interaction with you are the ones who take the time to actually send you a message to ask about something, perhaps to buy directly from you.
So, of all these levels of engagement, I know that this is something that I consider to be the greatest, and there are also people who save publications and, in addition to viewing your content, perhaps interacting with a like or leaving a comment that we still save so we can see it later. This also indicates a high level of engagement with the type of content that you are publishing.
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