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How do they behave online and offline? What are their touch points off the field? (Detailed article on content and marketing channels.)
With this understanding, you can structure your website architecture based on the steps users must go through before achieving their goals. Rand provides a practical framework that teaches you how to create killer content by mapping keywords. . Ideally, this process should be completed before website construction to guide you in determining which pages you should target for specific goals and keywords that indicate those goals.
Understanding your competitors in the digital space should croatia whatsapp data inform decisions such as website architecture, user experience, and outreach. First, you need to determine that there are three main categories of competitors:
You will find competitors: people who rank the products/services you offer. They will compete for the same keywords you are targeting, but may serve completely different purposes.
Your business competitors: Those who are currently solving the customer problems you want to solve.
Cross-industry competitors: Those who indirectly solve your customers’ problems.
After making a list of competitors, analyze the position of each competitor and the level of operational resources required to achieve it:
What is the size and performance of our competitors?
How do they stand out?
How strong is their brand?
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