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What Are Sales Discovery Questions? Sales discovery call questions are questions that sales professionals ask potential customers to determine if their product or service is a good fit for them. Without identifying the sales problem correctly you could be wasting a lot of time on prospects who aren’t a good fit for your solution or who simply aren’t ready to buy. The best discovery questions usually involve open-ended questions about the barriers, challenges and current business processes related to the product you want to sell. It is important not to view the entire discovery process as a single event. The best way to use sales discovery questions is to include them early in the qualification phase of the sales discovery process, before moving into a sales demo or product demo.
Recommended Reading Steps to Creating a Great Sales Presentation What the Sales Discovery Process Is Including several early steps in the sales funnel to help your sales team connect with prospects. It involves six key components: Research, cold call, and connect with your prospects. Ask your lead qualifying questions. Answer any questions your prospects may have. Solve the biggest Email Marketing List challenges your prospects face. Hope they will. Move Your Prospects to the Next Stage of the Sales Funnel Recommended Reading Should You Choose a Cold Call Email or Both? the sales discovery call is the most important. This is where you’ll ask the all-important discovery questions to ensure you’re not wasting time on an unsuitable prospect.
If they are not a good fit you can disqualify them and move on. If so there are sales opportunities. Depending on what you're selling or who you're selling to, you're likely to spend a lot of time dealing with potential customers so it's wise to use your initial sales call to gauge how likely you are to close the deal and how you're going to close it. a lot of. This problem can be easily solved on the first call by asking the right questions during the discovery sales process. Sales Discovery Questions Every Sales Rep Can Use Every sales manager and their sales team wants to build strong relationships and close more deals. To do this, successful sales leaders understand that the best questions are open-ended ones that allow them to start a conversation and gain a deeper understanding of the prospect’s needs. Open-ended sales discovery questions often cannot be answered with a simple yes or no answer.
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