The reason for this is, among other things, that videos invite you to stay o...

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Your stories are captivating and emotional - and at the same time you promote your company. Example of successful video marketing An example of successful storytelling in video marketing is the Christmas clip “ #heimkommen ” from EDEKA. Although this was originally released as a TV spot in 2015, it continues to collect clicks on YouTube - as of February 2022, the video has over 68 million views. It's obvious why the spot is so successful in the long term: the story simply touches everyone and stays in their minds.


Only at the very end does she subtly advertise the EDEKA brand .Screenshot from the video coming home from Edeka Reach through video content Video content is also popular with search engines . Websites with audiovisual content are listed at the top of the Google rankings. It is particularly effective to Phone Number upload the video to your own YouTube channel and then embed it on the company's website. This means the content is also present in the YouTube search engine. In addition, content on YouTube, Instagram and other social media platforms is liked, commented on and shared - the more interaction, the greater the reach . New call to action Conclusion Video content is an important part of online marketing and is becoming increasingly relevant.





With the help of videos that are aimed at a specific target group in terms of content and form, you can quickly get potential customers excited about your product or company and achieve a wide reach. Would you like to optimize your marketing concept through the use of videos? Contact Advidera as your content marketing agency . We support you in successfully integrating video content into your strategy.In content marketing, as in life, time is an expensive commodity and is always in short supply. Anyone who wants to constantly provide their users with new content often cannot keep up. You can save a lot of time if you don't start from scratch every time. This is the basic idea behind content repurposing. You can read how content repurposing works and what you have to consider in this blog entry. Get the most out of your content with our content audit e-book including a free content audit template. Click here and download! TABLE OF CONTENTS What is Content Repurposing?