Exchange Links with Other Bloggers. It’s free, easy, and results in great SEO, right? Well, wrong. It’s actually against the rules, and websites which excessively trade links can be banned from Google’s index. There’s certainly a chance that you won’t get caught, but it’s probably a risk that’s just not worth taking. 6. Any Image Online Is Fair Game There’s some content marketing practitioners out there who truly believe that as long as you credit the website where you obtained an image, its fair game for use.
Terrible Blog Marketing Tips - Any Image Online Is Fair Game Image Iran WhatsApp Number Data courtesy of PhotoStock / Freerangestock.com While we’re in no position to be handing out SMB legal advice, stealing someone else’s intellectual property can land your company in some seriously deep hot water and steep fees. Rely on tried-and-true sources for royalty free images, like freerangestock.com or stockfreeimages.com. 7. Subscribers Are the Most Important Metric Here’s the thing: there is no single blog marketing metric that matters more than others.

In fact, if there were a perfect inbound marketing metric, it would be closed-loop analytics, a measure of the campaigns and contents which result in closed customers. You’ve got to examine your page views, call-to-action (CTA) click-throughs, and subscribers in tandem to determine the overall health of your content marketing. Subscribers are a measure of how well your content engages your audience, but it’s no measure of whether you’re even engaging the right people to begin with.
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