For starters, employees gain more

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The big difference is that EGC is created, published, and remains accessible within the (figurative) walls of the company. By including EGC in your communication strategy, you can give your employees more influence. I understand that giving up the reins can be difficult and equally exciting, but trust me: EGC has many positive consequences for your organization.  influence when an organization incorporates EGC into its communication strategy. And people want that more and more. If you look at the development of our buying behavior, you can already see this trend.

People, especially in B B environments, have an increasing need for a 'rep-free experience' . So they buy products without the intervention of a representative or seller and thus keep most of the control to themselves. More photo editor responsibility for employees You can now also translate this need into internal communication. I already described it in trend : people like to influence the way in which they take in information.



Companies that use EGC give their employees even more control and responsibility. For example, employees are then partially responsible for creating content with which they transfer additional knowledge to their colleagues. Someone with a lot of knowledge or expertise in, for example, cybersecurity, could create content about cybersecurity. With this, the person can help to increase the awareness of his or her colleagues. After all, why would you go and find out for yourself if you can also use the knowledge of your colleagues The deployment of EGC is a win-win in this situation.